Innovation is often born from individuals who view design as a way to shape forward-thinking ideas. While design alone can’t deliver the promise of innovation, frameworks—such as design thinking and lean innovation —provide methodologies and a mindset that are required for customer-centric solutions.
Recently, I met with Brant Cooper, co-founder of Moves the Needle, which brings an entrepreneurial spirit to the enterprise, and New York Times bestselling author of The Lean Entrepreneur. We spoke about two of my favorite topics: Driving innovation in the enterprise and applying design thinking as an enabler of forward-thinking ideas that spur growth and profitability. Read more