I am passionate about smart integration of technology and its potential for driving growth and profitability. This demands a strategy that goes beyond just connecting the dots and calls for an innovation mindset, empowering us to anticipate the next dot and create the next opportunity.
We innovate because we are not satisfied with the status quo and refuse to settle for complacency. Innovation begins with a customer-centric design by looking out from the inside—rather than outside in. Design matters because it helps us deliver intrinsic value for unmet needs.
I am convinced that the principles of design thinking shouldn’t be reserved for just new products and solutions. It should also be pursued in every area of our enterprise because no role, no engagement, and no project should ever become a lost opportunity.
We chase perfection, however elusive, not because we think we’ll ever be perfect, but because we believe it brings us closer to excellence in everything we are and ever hope to be.
Connect with me on Twitter @KaanTurnali and LinkedIn so we can stretch old ideas beyond their traditional boundaries. Let’s create new perspectives that serve as a foundation for future innovation and inspire conversations and creativity that would have been otherwise lost or never started.
My latest on Forbes
Digital transformation enabled by business intelligence (BI) solutions presents an enormous opportunity to drive growth and profitability. Fostering a data-driven organization emboldens the vision of faster, better-informed decisions to compete in the digital economy.
Advancements in areas such as big data, in-memory computing, the cloud, mobile, the Internet of Things, artificial intelligence, and machine learning are placing BI in the spotlight. Organizations of all sizes and from all industries are empowered to effectively leverage their rich data assets and extend their decision-making capabilities beyond basic reporting of incomplete, outdated views of their data.
At the core of every digital transformation is mobile analytics. More than ever, businesses are focused on delivering growth and profitability with faster, better-informed decision making. And with enterprise mobility solutions, we can intelligently integrate strategic data assets to provide actionable insight with agility and innovation.
Mobile analytics represents the last mile in delivering actionable insight—the final bridge that connects decision to action.
Digital transformation brings about an incredible opportunity for fostering a data-driven culture and enabling faster, better-informed decision making. Although data’s role in making better-informed business decisions is undeniable, more data does not necessarily guarantee better business decisions.
Fueled by advances in technology and a deluge of data, the digital universe continues to shape and influence how leaders perceive, leverage or ignore data, which is a fundamental part of making decisions in the digital economy.
Competing On Design Thinking
Competing on design thinking requires a fundamental shift in how we approach design to solve business problems.
I see design thinking as a framework for innovation with an endless opportunity for delivering customer-centric solutions. It the art and science of solving problems—not limited to just new products and services.
By applying design-thinking principles, sometimes we are also solving old problems with new questions – in addition to addressing brand-new problems.
This is innovation from within. We turn our held assumptions inside out to uncover the new in the old, whether it’s an unmet need or underutilized demand.
When we think through design, we seek that intrinsic value, which is hidden or trapped. We arethinking in the design.
I often cite cost reduction as a great example because it can be explored effectively through design thinking. Eliminating waste and reducing cost to seize new opportunities may be considered as a lightweight alternative to developing cutting-edge products.
However, lowering cost without business disruption or providing more with less is as great a challenge as anything else. Besides, it’s a true innovation competency with the potential to deliver equally greater returns.
Read more on Forbes
- What Is Design Thinking?
- Competing On Design Thinking
- An Obsession With Customer-Centric Innovation
- The Art And Science Of Customer Empathy
- Innovation With Design Thinking Demands Critical Thinking
- Design Thinking Is About Integrated Solutions
My Favorite Articles
- 3 Reasons Why Thought Leadership Matters
- 5 Reasons Why More Data Doesn’t Guarantee Better Decisions
- What Is Business Intelligence?
- Leadership Starts With One
- 5 Tools That Foster Technology Innovation
- 4 Reasons Why Excellent Customer Service Should Start With A Smile
- Single-Click Consultants Need Not Apply
- Analytics Excellence Starts And Ends With Leadership