I am passionate about smart integration of technology and its potential for driving growth and profitability. This demands a strategy that goes beyond just connecting the dots and calls for an innovation mindset, empowering us to anticipate the next dot and create the next opportunity.
We innovate because we are not satisfied with the status quo and refuse to settle for complacency. Innovation begins with a customer-centric design by looking out from the inside—rather than outside in. Design matters because it helps us deliver intrinsic value for unmet needs.
I am convinced that the principles of design thinking shouldn’t be reserved for just new products and solutions. It should also be pursued in every area of our enterprise because no role, no engagement, and no project should ever become a lost opportunity.
We chase perfection, however elusive, not because we think we’ll ever be perfect, but because we believe it brings us closer to excellence in everything we are and ever hope to be.
Connect with me on Twitter @KaanTurnali and LinkedIn so we can stretch old ideas beyond their traditional boundaries. Let’s create new perspectives that serve as a foundation for future innovation and inspire conversations and creativity that would have been otherwise lost or never started.
My latest on Forbes
Businesses from every industry are quickly engaged on a battleground where legacy business models are bound to fail or stay behind and digital transformation brings an incredible potential for growth and profitability.
Technology, without a doubt, plays a critical role in enabling such change, but technology alone does not guarantee transformation. This journey must embody our vision for the future of our organizations and the core values ingrained in our leadership and talent.
If designed, developed, and delivered effectively, mobility solutions provide unparalleled convenience, speed, and ease of use. However, having a mobile mindset is a prerequisite if we want to drive growth and profitability.
In its simplest and purest form, I define “mobile mindset” as a framework that enables organizations of all sizes to unleash the power of mobile technology by using innovative mobility solutions and without adversely disrupting our existing business or our customer’s user experience.
Here are the four tenets of the mobile mindset that should apply to all facets of user interactions and be embraced by everyone involved—from developers to senior leadership.
The digital universe provides countless possibilities for innovation. Whether we stretch the boundaries of mobility and cloud solutions with mobile device apps, IoT devices, or real-time enterprise applications, integrated solutions are critical to delivering a complete user experience (UX), which is one of the core principles of design thinking.
Success comes from designing integrated solutions in which each part completes the system in whole—not designing fragmented pieces that make up a stack.
The integration principle of design thinking represents the opportunity to connect what would be otherwise restricted user interfaces (UI), disconnected touch points, and a fragmented UX. Integrating these elements means the delivery of cohesive solutions, products, or services.
It demands a mobile mindset. We’re not just building a report or a dashboard; we’re designing a consistently superior mobile business intelligence (BI) user experience.
Mobile BI doesn’t mean “mobile-enabled reports.
My journey with mobile BI began to unfold in 2010 shortly after the first iPad release. Within two years, our internal adoption reached more than 7,000 active (and over 25,000 registered) users worldwide within SAP and surpassed a million report views by our internal users.
Success comes only with the relentless pursuit of excellence for customer-centric mobile BI solutions.
Even with the benefit of hindsight, I am absolutely convinced that our success came as a direct result of our relentless pursuit of analytics excellence and our refusal to take the integration of technology for granted when delivering customer-centric solutions.
Competing on design thinking requires a fundamental shift in how we approach design to solve business problems.
I see design thinking as a framework for innovation with an endless opportunity for delivering customer-centric solutions. It the art and science of solving problems—not limited to just new products and services.
By applying design-thinking principles, sometimes we are also solving old problems with new questions – in addition to addressing brand-new problems.
This is innovation from within. We turn our held assumptions inside out to uncover the new in the old, whether it’s an unmet need or underutilized demand.
When we think through design, we seek that intrinsic value, which is hidden or trapped. We arethinking in the design.
I often cite cost reduction as a great example because it can be explored effectively through design thinking. Eliminating waste and reducing cost to seize new opportunities may be considered as a lightweight alternative to developing cutting-edge products.
However, lowering cost without business disruption or providing more with less is as great a challenge as anything else. Besides, it’s a true innovation competency with the potential to deliver equally greater returns.
Read more on Forbes
- What Is Design Thinking?
- Competing On Design Thinking
- An Obsession With Customer-Centric Innovation
- The Art And Science Of Customer Empathy
- Innovation With Design Thinking Demands Critical Thinking
- Design Thinking Is About Integrated Solutions
My Favorite Articles
- 3 Reasons Why Thought Leadership Matters
- 5 Reasons Why More Data Doesn’t Guarantee Better Decisions
- What Is Business Intelligence?
- Leadership Starts With One
- 5 Tools That Foster Technology Innovation
- 4 Reasons Why Excellent Customer Service Should Start With A Smile
- Single-Click Consultants Need Not Apply
- Analytics Excellence Starts And Ends With Leadership
Connect with me on Twitter (@KaanTurnali) and LinkedIn.