Response Time Is Critical To Mobile Analytics Design

Response Time Is Critical To Mobile Analytics Design by Kaan Turnali

When you design for mobile analytics, the response time (sometimes also referred to as load time) will always come into question. The concept of fast loading pages is nothing new. Plenty of material exists on the web that covers everything from designing web sites to developing apps.

Every so often I am presented with this question: What is an acceptable response time for an mobile analytics asset? And my answer—“it depends”— generally causes confusion. This is often because the person asking the question is looking for a magic number of seconds that’s regularly quoted on the web by different surveys or studies. Read more

Making The Case For Small With Mobile Analytics Design

Making The Case For Small With Mobile Analytics Design by Kaan Turnali

In mobile analytics design, the “case for small” stems from the need to effectively manage performance and response time for mobile experiences. The concept has nothing to do with smaller screens or device sizes. Instead, it deals with the delivery of the content onto those screens.

One of the common denominators of all mobile user experiences deals with what I call the “patience factor.” mobile users tend to be less patient about performance and response time than PC users, since they’re on the go with less time to spare. Read more

The User-Focused Performance With Mobile Analytics Design

The User-Focused Performance With Mobile Analytics Design by Kaan Turnali

When we discuss performance in mobile analytics, we often talk about two components: response time and availability. I discussed the response time in detail in a previous blog. Today, I want to expand on availability.

Availability is sometimes referred to as “up time,” but it goes beyond that. We need to manage performance with a user focus to make sure our priorities support business execution, not hinder it. Read more

The Art Of Support In Mobile Analytics Design

The Art Of Support In Mobile Analytics Design by Kaan Turnali

When it comes to supporting mobile analytics implementations, what we do after we go live is as critical as what we do before. Technology support is art as much as it is science. If you add to the mix global deployments, remote access, language and cultural barriers, we face a daunting task especially when supported by virtual teams without on-site personnel.

Two key elements should guide your approach: quickly identify the root cause for immediate relief and put in place safeguards to prevent future occurrences. Read more

The Use Of Colors In Mobile Analytics Design

The Use Of Colors In Mobile Analytics Design by Kaan Turnali

When designing mobile analytics solutions, the use of colors plays an important role because colors are some of the easier components to manage and incorporate into our mobile assets. However, this ease of use often leads to misuse and, subsequently, ineffective design of our mobile solutions.

I often find that the oversight happens not because we lack the knowledge or technical capability, but because we make the wrong assumptions. I always argue: simple is beautiful if we want our design to resonate with our customers (users). And as I discussed in my last blog of this series, simplicity is instrumental in delivering a mobile solution with impact and utility. Read more

The Difference Between Impact And Utility In Mobile Analytics Design

The Difference Between Impact And Utility In Mobile Analytics Design by Kaan Turnali

When designing for mobile analytics solutions, two variables are always in play. I refer to them as “utility” (not to be confused with utility in economics) and “impact.”

At the micro level, they influence directly how we develop our mobile assets (reports, dashboards) in order to effectively deliver actionable insight through the mobile user interface and experience. At the macro level, they influence how we design and execute our mobile analytics strategy. Read more

The Art Of Performance With Mobile Analytics Design

The Art Of Performance With Mobile Analytics Design by Kaan Turnali

Performance is one of the most critical elements of the mobile analytics success formula. High-quality content, reliable data, and mobile purpose are a must. However, none of that matters if the performance is poor—mobile users tend to be less patient about performance.

Think about it for a moment. Unlike a PC users who may be chained to a desk, mobile analytics users typically access mobile analytics assets on the go and with less time to spare. Read more

Real Estate Is A Key Design Component For Mobile Analytics Design

Key Design Property For Mobile Analytics Solution Real Estate by Kaan Turnali

Just as the saying goes “There are three things that matter in property: location, location, location,” the screen on a mobile device is the most valuable design property.

The limited amount of space still remains as one of the biggest challenges in designing analytics solutions for mobile devices despite the growth in screen size on smartphones. Maximizing the user interface for both consumption and interaction is critical to the design of an effective mobile analytics asset. Read more

Your Environment Dictates Your Mobile Analytics Design

Your Environment Dictates Your Mobile Analytics Design by Kaan Turnali

Anyone who has designed or developed a new product knows that understanding the environment in which the product or solution will be used by its end users is extremely important.

The environment is where we can successfully connect audience and purpose not only to leverage the technology’s strengths but also to minimize its weaknesses within a supported infrastructure.

We need to go beyond just identifying the basic parts of our environment and instead taking a holistic view of the entire system in order to deliver an integrated mobile solution that is consistent and predictable at each layer. Read more