Design Thinking Is About Integrated Solutions

Creative business team looking at sticky notes on window

The digital universe provides countless possibilities for innovation. Whether we stretch the boundaries of mobility and cloud solutions with mobile device apps, IoT devices, or real-time enterprise applications, integrated solutions are critical to delivering a complete user experience (UX), which is one of the core principles of design thinking.

Success comes from designing integrated solutions in which each part completes the system in whole—not designing fragmented pieces that make up a stack.

The integration principle of design thinking represents the opportunity to connect what would be otherwise restricted user interfaces (UI), disconnected touch points, and a fragmented UX.

Integrating these elements means the delivery of cohesive solutions, products, or services. This approach is about discovering value in hidden corners, as much as it is delivering what may be taken for granted or appear obvious in everyday human interactions. Read more

Innovation With Design Thinking Demands Critical Thinking

Innovation with design thinking demands critical thinking because we must understand our assumptions that frame our ideas and shape our design.

As our world becomes more and more digital, it’s not the first click that counts – it’s what happens after that first click. We design five steps ahead in the user experience, not one. And to deliver integrated solutions with a holistic view, we analyze five dimensions and drop none.

By blending design thinking with critical thinking, we foster innovation that delivers customer-centric solutions. This mindset is crucial to the success of design thinking because its universal applications are a key driver for creating opportunities for both new and old solutions, no matter if they are internal- or customer-facing. Read more

Lean Innovation: Design Thinking Meets Lean Startup For The Enterprise

Lean Innovation Meets Design Thinking - Kaan Turnali

Innovation is often born from individuals who view design as a way to shape forward-thinking ideas. While design alone can’t deliver the promise of innovation, frameworks—such as design thinking and lean innovation —provide methodologies and a mindset that are required for customer-centric solutions.

Recently, I met with Brant Cooper, co-founder of Moves the Needle, which brings an entrepreneurial spirit to the enterprise, and New York Times bestselling author of The Lean Entrepreneur. We spoke about two of my favorite topics: Driving innovation in the enterprise and applying design thinking as an enabler of forward-thinking ideas that spur growth and profitability. Read more

The Art And Science Of Customer Empathy In Design Thinking

Design Thinking Art and Science Of Customer Empathy

Customer-centric solutions demand empathy. But, how we employ this principle within design thinking is as critical—if not more—as what we do in the process.

Certain slices can be easily repeated—that’s the science part. However, not everything fits neatly into a template. More than anything else, we rely on our creativity to accurately frame a problem and discover the attached opportunity. That’s the art of customer empathy within design thinking. Read more

Empathy, Design Thinking, And An Obsession With Customer-Centric Innovation

Design Thinking Empathy by Kaan Turnali

To deliver innovative, customer-centric solutions through design thinking, we must begin with empathy.

In its simplest and purest form, empathy enables us to not only experience and understand another person’s circumstances, but it also puts us in our customers’ shoes to experience what they are feeling.

This is where we find the innate struggle born out of user frustrations and bound to the intrinsic value chain of the user experience.

Without a doubt, empathy is the most important design thinking principle I will cover in this series. Its universal application offers infinite promise. Read more

Competing On Design Thinking

Competing on Design Thinking by Kaan Turnali

Design thinking doesn’t guarantee innovation, but innovation always hinges on design-thinking principles.

Steve Jobs famously said, “Design is not just what it looks like and feels like. Design is how it works.” Design thinking takes this notion further and provides a set of tools to power innovation through design.

As the popularity of design thinking continues to expand and spread across a variety of domains, it begs the question: Will design thinking ever reach the point of diminishing returns? In a recent Harvard Business Review post, IDEO CEO Tim Brown entertained a similar question: “When everyone is doing design thinking, is it still a competitive advantage?”

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