Better Business Decisions Start With Better-Informed Leaders


Digital transformation brings about an incredible opportunity for fostering a data-driven culture and enabling faster,…

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5 More Reasons Why More Data Doesn’t Guarantee Better Decisions


In my last blog, I discussed 5 reasons why more data doesn’t guarantee better decisions. I had picked what I considered…

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Surveys Generate Data But Don’t Necessarily Replace Hard Data


Surveys, questionnaires, and polls generate data, but survey data and hard data aren’t the same thing. I often see them…

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BI Does Not Guarantee Better Decisions, Only Better-Informed Decisions


In my blog, What is Business Intelligence (BI), I talked about faster, better-informed decision making. I want to…

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What Is Business Intelligence?


Early in my career, I was encouraged to always ask even the simplest and most obvious questions, including questions…

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