Innovation with design thinking demands critical thinking because we must understand our assumptions that frame our ideas and shape our design.
As our world becomes more and more digital, it’s not the first click that counts – it’s what happens after that first click. We design five steps ahead in the user experience, not one. And to deliver integrated solutions with a holistic view, we analyze five dimensions and drop none.
By blending design thinking with critical thinking, we foster innovation that delivers customer-centric solutions. This mindset is crucial to the success of design thinking because its universal applications are a key driver for creating opportunities for both new and old solutions, no matter if they are internal- or customer-facing. Read more