5 More Reasons Why More Data Doesn’t Guarantee Better Decisions

5 More Reasons Why More Data Doesn’t Guarantee Better Decisions by Kaan Turnali

In my last blog, I discussed 5 reasons why more data doesn’t guarantee better decisions. I had picked what I considered my top five from a long list of reasons.

I must have hit a nerve with our readers because the response has been tremendous. So today I’ve incorporated some of that feedback into this list of five more reasons why, with all this data, better decisions aren’t guaranteed.

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Surveys Generate Data But Don’t Necessarily Replace Hard Data

Surveys Generate Data But Don’t Necessarily Replace Hard Data by Kaan Turnali

Surveys, questionnaires, and polls generate data, but survey data and hard data aren’t the same thing. I often see them treated in the same light in the context of answering business questions or delivering actionable insight, and with equal zeal and qualification. But there are definite differences.

Understanding the difference between data collected from surveys vs. data generated from transactions or operations is crucial. It will help us find the relevant answers to our questions and also save us a lot of time and money in the process.

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A Bucket of Wings: A Case Study Of Better-Informed Decisions

A Bucket of Wings - A Case Study of Better-Informed Decisions

In my blog Use Data To Support Arguments, Not Arguments To Support Data, I articulated how better-informed decisions are typically made and the role that business intelligence (BI) should play. Shortly after I wrote the blog, I experienced a real-life event that clearly illustrates three main phases of “data-entangled decisions.”

Since my family likes to take a day off from cooking on Fridays, we recently visited the deli of our favorite organic grocery store. At the take-out bar, I noticed an unusually long line of people under a large sign reading, “In-House Made Wing Buckets. All You Can Fill. On Sale for $4.99, Regular $9.99.” Well, I love wings and couldn’t resist the temptation to get a few.

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Use Data To Support Arguments, Not Arguments To Support Data

Use Data to Support Arguments, not Arguments to Support Data by Kaan Turnali

The concept of “better-informed” decisions is distinctly different than the concept of “better” decisions— the former is generally a choice, whereas the latter often results from an action. Better-informed leaders don’t always make better decisions, but better decisions almost always start with better-informed leaders. Business intelligence (BI) can be the framework that enables organizations of all sizes to make faster, better-informed business decisions.

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BI Does Not Guarantee Better Decisions, Only Better-Informed Decisions

BI Does Not Guarantee Better Decisions, Only Better-Informed Decisions by Kaan Turnali

In my blog, What is Business Intelligence? (BI), I talked about faster, better-informed decision making. I want to expand on these two key pieces. What does it mean when we say “faster” decision making? And why do we say “better-informed” decisions instead of “better decisions?”

Putting aside the semantic differences and nuances of meaning, these two concepts play a significant role in delivering BI solutions that can address both the urgency needed by business and the agility required by IT.

Moreover, exploring these concepts–regardless of your interpretation—will further facilitate better engagements and result in tangible outcomes that can benefit the entire organization, both in the short term and in the long run.

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What Is Business Intelligence?

What Is Business Intelligence by Kaan Turnali

Early in my career, I was encouraged to always ask even the simplest and most obvious questions, including questions about well-known topics that were assumed to be understood by everyone. With that in mind, let’s answer the question, “What is business intelligence (BI)?”

As you read this post, you probably fall into one of these three categories:

  1. You know exactly what BI is because you eat, sleep, and breathe it every day. BI is in your business DNA.
  2. The term means nothing more than the name of an exotic tech cocktail that might have pierced your ears, figuratively speaking of course.
  3. You‘re somewhere in between the two extremes. You’ve been exposed to the term, but haven’t had a chance yet to fully digest it or appreciate it.

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