When we design for mobile analytics solutions, we are not just building a report or a dashboard. We’re designing to deliver a superior mobile user experience each and every time. This means we need to consider all facets of user interactions and take a holistic approach when dealing with all aspects of the “mobile analytics user life cycle”. This life cycle starts before installation and does not end after the mobile analytics asset is downloaded and consumed.
In this new series, I will be covering many aspects of the mobile analytics design from installation to user interface (UI), from functionality to performance. I consider these best practices as a framework for innovation that are applicable to all mobile analytics solutions regardless of our organization’s size, industry or business model.