Design Thinking


I see design thinking as a framework for innovation with an endless opportunity for delivering customer-centric solutions.

But competing on design thinking requires a fundamental shift in how we approach design to solve business problems and, more important, how we channel the essential values of design thinking in everything we do.

Customer-centric design is about looking out from the inside—rather than outside in.

The emphasis has to be–first and foremost–on the application of its core principles. These principles shouldn’t be reserved for just new products and solutions. It should also be pursued in every area of our enterprise because no role, no engagement, and no project should ever become a lost opportunity.

Design thinking doesn’t guarantee innovation, but innovation always hinges on design-thinking principles.


What Is Design Thinking?

What Is Design Thinking by Kaan Turnali

Today’s organizations face multifaceted problems that are part of increasingly complex business models. Continued expansion of global transactions, supported by partnerships that can span large ecosystems, create unique opportunities and unique challenges for businesses.

These challenges demand multidimensional solutions and require more than just basic applications of current products and services…

Read more on Forbes


Competing On Design Thinking

Competing on Design Thinking by Kaan Turnali

Design thinking doesn’t guarantee innovation, but innovation always hinges on design-thinking principles.

Competing on design thinking requires a fundamental shift in how we approach design to solve business problems and, more important, how we channel the essential values of design thinking in everything we do. For design thinking to make a greater impact…

Read more on Forbes


Empathy, Design Thinking, And An Obsession With Customer-Centric Innovation

Design Thinking Empathy by Kaan Turnali

To deliver innovative, customer-centric solutions through design thinking, we must begin with empathy.

In its simplest and purest form, empathy enables us to not only experience and understand another person’s circumstances, but it also puts us in our customers’ shoes to experience what they are feeling. This is where we find the innate struggle born out of user frustrations and bound to the…

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The Art And Science Of Customer Empathy In Design Thinking

Design Thinking Art and Science Of Customer Empathy

Customer-centric solutions demand empathy. But, how we employ this principle within design thinking is as critical—if not more—as what we do in the process.

Certain slices can be easily repeated—that’s the science part. However, not everything fits neatly into a template. More than anything else, we rely on our creativity to accurately frame a problem and discover the attached opportunity…

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Innovation With Design Thinking Demands Critical Thinking

SAPVoice Design Thinking Demands Critical Thinking by Kaan Turnali

Innovation with design thinking demands critical thinking because we must understand our assumptions that frame our ideas and shape our design. By blending design thinking with critical thinking, we foster innovation that delivers customer-centric solutions.

This mindset is crucial to the success of design thinking because its universal applications are a key driver for creating opportunities for both new and old solutions, no matter if they are internal- or customer-facing.

Read more on Forbes

 


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