The Art Of Opportunity And Innovation With Design Thinking

 

When we realize that innovation is an opportunity to deliver customer-centric solutions, we develop a growth mindset that’s vital for success. Frameworks, such as design thinking, help us uncover hidden opportunities with new and cutting-edge products, as well as back offices where roles and functions tend to be tedious and mundane.

Recently, I met with Parker Lee, co-author of The Art of Opportunity, which is about “how strategic innovation and design thinking can grow existing businesses and create completely new ones by discovering opportunities for new growth and crafting strategies to seize these opportunities.”

We spoke about two of my favorite topics: Driving innovation in the enterprise and applying design thinking as an enabler of forward-thinking ideas to spur growth and profitability. Read more