Response Time Is Critical To Mobile Analytics Design

Response Time Is Critical To Mobile Analytics Design by Kaan Turnali

When you design for mobile analytics, the response time (sometimes also referred to as load time) will always come into question. The concept of fast loading pages is nothing new. Plenty of material exists on the web that covers everything from designing web sites to developing apps.

Every so often I am presented with this question: What is an acceptable response time for an mobile analytics asset? And my answer—“it depends”— generally causes confusion. This is often because the person asking the question is looking for a magic number of seconds that’s regularly quoted on the web by different surveys or studies. Read more

Lean Innovation: Design Thinking Meets Lean Startup For The Enterprise

Lean Innovation Meets Design Thinking - Kaan Turnali

Innovation is often born from individuals who view design as a way to shape forward-thinking ideas. While design alone can’t deliver the promise of innovation, frameworks—such as design thinking and lean innovation —provide methodologies and a mindset that are required for customer-centric solutions.

Recently, I met with Brant Cooper, co-founder of Moves the Needle, which brings an entrepreneurial spirit to the enterprise, and New York Times bestselling author of The Lean Entrepreneur. We spoke about two of my favorite topics: Driving innovation in the enterprise and applying design thinking as an enabler of forward-thinking ideas that spur growth and profitability. Read more

Making The Case For Small With Mobile Analytics Design

Making The Case For Small With Mobile Analytics Design by Kaan Turnali

In mobile analytics design, the “case for small” stems from the need to effectively manage performance and response time for mobile experiences. The concept has nothing to do with smaller screens or device sizes. Instead, it deals with the delivery of the content onto those screens.

One of the common denominators of all mobile user experiences deals with what I call the “patience factor.” mobile users tend to be less patient about performance and response time than PC users, since they’re on the go with less time to spare. Read more