Successful Mobile Analytics Solutions Demand A Mobile Mindset

Successful Mobile Analytics Solutions Demand A Mobile Mindset by Kaan Turnali

When we design for mobile analytics solutions, we are not just building a report or a dashboard. We’re designing to deliver a superior mobile user experience each and every time. This means we need to consider all facets of user interactions and take a holistic approach when dealing with all aspects of the “mobile analytics user life cycle”. This life cycle starts before installation and does not end after the mobile analytics asset is downloaded and consumed.

In this new series, I will be covering many aspects of the mobile analytics design from installation to user interface (UI), from functionality to performance. I consider these best practices as a framework for innovation that are applicable to all mobile analytics solutions regardless of our organization’s size, industry or business model.

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Building Mobile Analytics Solutions With Design Thinking

Building Mobile Analytics Solutions With Design Thinking by Kaan Turnali

When we design for mobile analytics, we need to apply the mobile mindset to all facets of user interactions, not just what we do when we are online but also what we do offline. In my first blog of the series, I discussed the importance of embracing a mobile design philosophy that will be unique to each of us and the environments we work in.

This is important because our design philosophy will be the guiding light when best practices alone may not be enough to help us navigate in uncharted waters. I want to expand on this idea and further articulate what it looks like. Read more

Key Design Elements For Mobile Analytics Solutions

Key Design Elements For Mobile Analytics Solutions by Kaan Turnali

The advent of the mouse and large screen-dependent design elements of the PC era influenced the makeup of traditional analytics solutions. Similarly, mobile analytics comes with its own design elements that replace the mouse with touch screens, which merge the input and output components into a single device.

Mastering these mobile design elements can benefit mobile developers (not just mobile analytics teams) in order to deliver on the promise of mobile and mobility solutions. Here are several key design elements that I’ll cover in more detail in this series. Read more

Understanding Our Audience Is Key To Successful Mobile Analytics Design

Understanding Our Audience Is Key To Successful Mobile Analytics Solutions by Kaan Turnali

It goes without saying that when we design anything, we must know and understand our audience well. But I often find that in mobile analytics projects, this is where the first oversight happens—not because we lack the knowledge, but because we make the wrong assumptions.

With the design of mobile analytics solutions, we promote the idea that we need to go beyond just knowing our audience by creating every opportunity for greater user interaction right from the onset of our engagements. Read more

Why Purpose Matters In Mobile Analytics Design

Why Purpose Matters In Mobile Analytics Design by Kaan Turnali

A rise in the use of mobile devices and applications has heightened the demand for organizations to elevate their plans to deliver mobile analytics solutions. However, designing mobile analytics solutions without understanding your audience and purpose can sometimes backfire.

I frequently discover that in mobile analytics projects, understanding the purpose is where we take things for granted and fall short—not because we don’t have the right resources to understand it better, but because we tend to form the wrong assumptions. Better understanding of the “mobile purpose” is critical for success and we need to go beyond just accepting the initial request at the onset of our engagements. Read more

Your Environment Dictates Your Mobile Analytics Design

Your Environment Dictates Your Mobile Analytics Design by Kaan Turnali

Anyone who has designed or developed a new product knows that understanding the environment in which the product or solution will be used by its end users is extremely important.

The environment is where we can successfully connect audience and purpose not only to leverage the technology’s strengths but also to minimize its weaknesses within a supported infrastructure.

We need to go beyond just identifying the basic parts of our environment and instead taking a holistic view of the entire system in order to deliver an integrated mobile solution that is consistent and predictable at each layer. Read more

Real Estate Is A Key Design Component For Mobile Analytics Design

Key Design Property For Mobile Analytics Solution Real Estate by Kaan Turnali

Just as the saying goes “There are three things that matter in property: location, location, location,” the screen on a mobile device is the most valuable design property.

The limited amount of space still remains as one of the biggest challenges in designing analytics solutions for mobile devices despite the growth in screen size on smartphones. Maximizing the user interface for both consumption and interaction is critical to the design of an effective mobile analytics asset. Read more

The Art Of Performance With Mobile Analytics Design

The Art Of Performance With Mobile Analytics Design by Kaan Turnali

Performance is one of the most critical elements of the mobile analytics success formula. High-quality content, reliable data, and mobile purpose are a must. However, none of that matters if the performance is poor—mobile users tend to be less patient about performance.

Think about it for a moment. Unlike a PC users who may be chained to a desk, mobile analytics users typically access mobile analytics assets on the go and with less time to spare. Read more

The Difference Between Impact And Utility In Mobile Analytics Design

The Difference Between Impact And Utility In Mobile Analytics Design by Kaan Turnali

When designing for mobile analytics solutions, two variables are always in play. I refer to them as “utility” (not to be confused with utility in economics) and “impact.”

At the micro level, they influence directly how we develop our mobile assets (reports, dashboards) in order to effectively deliver actionable insight through the mobile user interface and experience. At the macro level, they influence how we design and execute our mobile analytics strategy. Read more